The concept of Umaimonya Goemon Higashi-Hiroshima branch is, quite simply, a fusion of food and art.

At first glance, you would not think it was an okonomiyaki restaurant, but it has a stylish appearance.

When entering the restaurant, you will see a number of bold paintings on the wall.
It's unique and different from a traditional okonomiyaki restaurant.
It is a new space that conveys "liveliness" and "energy".

Goemon is famous for its "Goemon Maki."

It was originally created by a staff member who said, "I want my mother to have stamina.”

Mr. Yamate accepted such a wish and went through a lot of trial and error, and one day he had an idea and made it.
Goemon Maki, made for someone's happiness, has become a popular menu.

The more you learn about story behind, the more delicious it becomes, and the more you can feel kindness of the people who love it.

Manager Yamate was born and raised in Saijo.

He has loved okonomiyaki for a long time, and opened the restaurant out of his desire to "make delicious food with my own hands.“

“No matter how busy they are, the word of delicious" from their customers makes him energetic.”

The restaurant continues to evolve day by day, focusing on developing new menu items and using local ingredients as much as possible.

When asking him about his thoughts on the city, one of his staff who was watching the interview said,
“Okonomiyaki was created after the war, and as Hiroshima was rebuilt from ruins of the atomic bombing, more and more ingredients were added to it.
The sole food of Hiroshima citizen is a sign of reconstruction.
I want to share the history of okonomiyaki with people all over Japan and the world."

The staff member followed up with Manager Yamate, who was a little stiff due to nervousness from the unfamiliar interview, while teasing him.

As far as I saw them happily chatting and laughing, I could see how well they got along with each other and Mr. Yamate.

Today, Goemon continues to bring smiles to people with hot okonomiyaki filled with thoughts of chef.